First Bank, the trailblazing institution that has been shaping the Nigerian financial market while defining the future of banking in Nigeria for 130 remarkable years, has again made headlines with the unveiling of a new Corporate campaign titled “The Giant in You”.
The campaign, according to the foremost Bank is a call to action to ignite the spark within, empowering customers, employees, and stakeholders to tap into their dream and awaken the giant within.
Giant in You campaign is empowering, inspiring, enabling and supporting dreamers, achievers, innovators, entrepreneurs and everyday people to transcend the ordinary and begin to have Giant thoughts, take giant steps, make giant strides, achieve giant goals, make giant successes ,reach giant heights and live giant lifestyles.
The exclusive premiere of the aspiring and inspiring First Bank’s new campaign took place within the cossy ambience of EbonyLife Place Cinema in Victoria Island, Lagos. The event showcased the corporate and product TVCs to a select audience of journalists, First Bank staff, the creative team from SO&U, and esteemed stakeholders.
Speaking at the private screening, Mr. Yinka Ijabiyi, Brand management and stakeholder management, First Bank “The Giant Campaign we are launching today is not just about FirstBank. It’s about the customers, the people we serve first. We believe in the giant potential within every customer, employee, and stakeholder: a giant dream, a giant possibility, a giant idea, a giant future waiting to be realized.”
“We are the partner with tailored solutions for every customer, employee, and stakeholder. We have what it takes to turn dreams into giant successes. FirstBank’s services are designed to help customers “giant-size” their dreams, offering businesses the platforms and solutions needed to grow, innovate, and achieve remarkable success.”
Ijabiyi added that the array of products, solutions and services offered by First bank cannot be compared with any financial services in Nigeria.
FirstBank promises a nurturing environment where they can grow, learn, and hone their skills, building flourishing careers and becoming industry leaders. The bank also provides stakeholders with opportunities to expand their portfolios and grow their wealth.
The campaign’s central message, “There is a Giant in You, FirstBank puts you first so you can Live the Giant-Life,” encapsulates the bank’s ethos. It aims to empower, inspire, and support dreamers, achievers, innovators, entrepreneurs, and everyday people to transcend the ordinary and achieve extraordinary success. By fostering a forward-thinking and future-ready mindset, FirstBank has created an atmosphere, products, and services that enable customers to think big, take bold steps, and live a giant lifestyle.
Similarly, in her remarks, First Bank’s Head of Brand Strategy and Financial Planning,Mrs. Abimbola Meshinoye noted that “The First Bank campaign speaks to the commitment to stakeholders, customers and staff. The campaign is sought to tell the story of why enable success for our stakeholders, it is a giant campaign that enhances how successful your story is ours.”
She noted that it is important for the media to be present at the private screening because of the pivotal role it plays in development of the society in delivering information, promoting education and entertainment that shapes trends of citizens.
The media has been an important enabler of the success of First bank story, she added.
On his part Ismail Omamegbe, Head, Corporate Responsibility & Sustainability, First Bank, noted that first launch of the corporate campaign will be aired on CNN then will be aired Nationwide across all media platforms and advertising channels.
According to him, First Bank boasts a diverse range of products that cater to all consumers and stakeholders, inclusive of GenZs and millennials. He highlighted that the bank also offers specialized services for Nigerians living in the diaspora, enabling them to manage their accounts seamlessly, just as if they were still residing in the country.
By Abimbola Mohammed
Source: Marketing Edge
