The energy conglomerate says its Prepare, Review, Advance, Implement, Scale and Evolve framework has driven strategic investments, acquisitions and partnerships across Africa, Europe, Asia and the Middle East.
Sahara Group has attributed its growing international presence and expansion across the energy, infrastructure, technology and investment sectors to its P.R.A.I.S.E. strategy, a business philosophy that has guided the organisation’s growth and investment decisions for more than three decades.
The framework, which stands for Prepare, Review, Advance, Implement, Scale and Evolve, provides a structured approach to identifying opportunities, developing businesses, acquiring strategic assets and establishing partnerships aimed at creating sustainable long-term value.
The strategy featured prominently at the 26th Annual Conference of Women in Management, Business and Public Service (WIMBIZ), where Sahara Group’s Executive Director, Temitope Shonubi, discussed the principles underpinning the company’s growth under the theme, Build It, Buy It, Partner Smart.
Speaking at the conference, Shonubi explained that sustainable business growth requires more than a single expansion model, emphasising the importance of evaluating market opportunities, understanding organisational capabilities and making strategic decisions about whether to build new businesses, acquire existing assets or pursue partnerships.
“Organisations do not grow by relying on a single strategy. Sustainable success comes from understanding when to build, when to buy and when to partner, while remaining committed to continuous improvement and innovation,” he said.
How P.R.A.I.S.E. Strategy Drives Sahara Group’s Expansion
According to Shonubi, the P.R.A.I.S.E. framework has played a significant role in strengthening Sahara Group’s international footprint across Africa, Asia, Europe and the Middle East.
He noted that the strategy has guided major business milestones, including infrastructure development, strategic acquisitions and transformational partnerships, enabling the organisation to respond to changing market conditions while pursuing new growth opportunities.
The executive highlighted Sahara’s investments in power infrastructure, particularly its acquisition and transformation of Egbin Power, as examples of how the company has deployed strategic acquisitions to expand its business operations and contribute to Nigeria’s energy sector.
He also cited the company’s partnership-led initiatives, including First Independent Power Limited (FIPL), which expanded its generation capacity from 43 megawatts (MW) to 721MW.
According to him, these investments demonstrate how different business expansion approaches can be combined to unlock value, strengthen operational capacity and address evolving energy market demands.
Strategic Partnerships and Investments Shape Growth
Shonubi stressed that knowing when to build, buy or partner remains critical to business competitiveness, particularly in industries such as energy and infrastructure that require significant capital investment, technical expertise and long-term planning.
He explained that Sahara Group’s diversified business portfolio reflects its commitment to identifying opportunities across interconnected sectors while leveraging strategic partnerships to strengthen its capabilities and expand its market reach.
The company’s investments in energy, infrastructure, technology and related businesses are designed to support its long-term growth ambitions while creating economic value across the markets in which it operates.
He added that sustainable growth and long-term impact remain central to the organisation’s expansion strategy, with the P.R.A.I.S.E. philosophy providing a framework for making investment decisions and managing business transformation.
Sahara Group Unveils Next Phase of Growth Through Beyond XXX Vision
Looking ahead, Shonubi said the P.R.A.I.S.E. strategy, alongside Sahara Group’s new Beyond XXX vision, would guide the organisation’s next phase of growth.
He explained that the vision is intended to support sustainable expansion, strengthen organisational capabilities and position the company to create lasting value across different markets and business sectors.
The approach reflects Sahara Group’s ambition to build on its more than 30 years of business experience while adapting to emerging opportunities in the global energy and infrastructure landscape.
By combining strategic planning, acquisitions, partnerships and continuous innovation, the group aims to sustain its international expansion and strengthen its position across the energy, infrastructure, technology and investment sectors.
The company’s emphasis on the P.R.A.I.S.E. framework reinforces its belief that long-term business success depends not only on identifying growth opportunities but also on making the right strategic choices and continuously evolving to meet changing market demands.
