First Bank Chief Re-emphasied Importance Of  Banks Website

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Olusola  Bello

The management of First Bank of Nigeria Limited, has restated that as one of the key contact points to existing and potential customers, the bank’s website remains a gateway to its unique value propositions and financial services solutions.

Adesola Adeduntan,  Chief Executive Officer (CEO), of thee bank  made the declarations while speaking on the launch of the new corporate website. He said:  “As one of the key contact points to existing and potential customers, the bank’s website remains a gateway to our business, supporting our unique value propositions and financial services solutions.”

He said the management is committed to continuously improve the overall user experience through intriguing content quality, exciting features and ease of navigation

The bank launched the new corporate website with very exciting features to promote ease of navigation, engagement, whilst bolstering visitors and customer experience across multiple and versatile functionalities.

The website offers visitors useful information, tools and resources to make better decisions with their money. The bank’s messaging is simple and consistent, and organised in a scannable format for users to digest and take

Additionally, like all great sites, the site focuses content around visitor’s needs, offering solutions and varied content types.

For the management of First Bank Nigeria Limited, the new website represents the trending posture of the brand.

In line with today’s business environment, the bank has continued to evolve and reposition to strengthening its operational skills. Though ageing, the FirstBank brand is ever young at heart, as it has remained nimble in reinventing itself to stay ahead in today’s technological driven business climate.

Specifically, the website appears to have demystified online banking. Among other unique features, it allows self-registration of online banking; it makes provision for loan facility and encourages multiple transfers at once.

As a result of the fact that website can make or mar companies, depending on its message and aesthetic look, companies are now evolving every day to communicate their ideals through their websites.

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